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Patrons Prefer Brands
Patrons polled believe that branded products are:

  • Consistently better ... 68%
  • More appealing due to familiarity ... 67%
  • Made with wholesome ingredients ... 65%

Brands help build your Food Away From Home business and develop patron loyalty through demonstrating quality.(1)

Brands = Increased Profits


Use this tool to see how working with Kellogg's® Food Away From Home and branded products can help increase your school meal program profits.

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"Since branding impacts participation at our school districts, we menu brands when possible. Children these days are sophisticated and prefer brands to non-branded items."

Sue Romanoff
Senior Manager of Special Projects
Aramark Corporation

"Our district uses branded products for mainline and a la carte. Students today are very brand savvy. Brands indicate high quality and consistency, which results in increased participation and sales revenue."

Teresa Nece
Director, Food and Nutrition Management
Des Moines Independent School District

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